Sustainable Business Strategies
- Wing
- Jan 13, 2024
- 1 min read
Updated: Mar 2
Join me in unlocking sustainable success in food delivery through a seven-week exploration of eco-friendly business strategies, applied to LunchBuddy—a campus dining startup designed for sustainability. These insights are shared to inspire and guide others on their journey toward responsible business practices.
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Inside the Journey: Weekly Insights
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👉📌 Week 1: Crafting a sustainable strategy using Green to Gold Plays, Backcasting, and Scenario Planning to drive LunchBuddy’s growth.
👉📌 Week 2: Building a sustainability-driven organizational structure and HR approach that empowers employees while keeping operations cost-effective.
👉📌 Week 3: Gaining insights through environmental scans (STEEP, AUDIO, Matrix) to identify opportunities and mitigate challenges.
👉📌 Week 4: Designing willingness-to-pay surveys to understand customer demand and price sensitivity for eco-friendly dining options.
👉📌 Week 5: Strengthening sustainability through organizational development and change management, fostering eco-conscious decisions.
👉📌 Week 6: Crafting a green marketing strategy using the 4Ps, Green Marketing Grid, and CRED analysis for an eco-friendly brand presence.
👉📌 Week 7: Ensuring a sustainable future with strategic tools like Gantt charts, PDPC contingency planning, and scenario planning.
💡 Whether you're launching a sustainable startup or transforming an existing business, these strategies can guide your journey. Join the conversation and make sustainability a core part of business success! 🚀
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